Traditional Media & New Media – The Debate Goes On

We are at a very interesting time in the world of marketing, as many are aware.  With the ever-growing popularity of Facebook, YouTube and other user-generated content sites, it is a constant source of debate as to the future of traditional media (radio, TV, newspapers, etc) and new media.

At Dakota Media Access, we see our role in the same way that we always have.  Helping individuals and non-profits gain access to equipment and skills to help them develop the digital media content in order to use multiple communication vehicles simultaneously.

While brands remain the same and consumption methods are changing, it all starts with developing relevant content.  This is the service that we help provide to our communities.

Todd O’Neill, Managing Director at DoingMedia LLC, responds to a couple of articles on this subject.  Below is a link to Todd’s article:

http://www.doingmedia.net/2008/12/public-access-tv-fights-for-relevance-in-the-youtube-age/

We would be interested to know your thoughts.  Feel free to leave your comments or send us an email to van@freetv.org.