Traditional Media & New Media – The Debate Goes On
December 24, 2008 by Dakota Media Access · Leave a Comment
We are at a very interesting time in the world of marketing, as many are aware. With the ever-growing popularity of Facebook, YouTube and other user-generated content sites, it is a constant source of debate as to the future of traditional media (radio, TV, newspapers, etc) and new media.
At Dakota Media Access, we see our role in the same way that we always have. Helping individuals and non-profits gain access to equipment and skills to help them develop the digital media content in order to use multiple communication vehicles simultaneously.
While brands remain the same and consumption methods are changing, it all starts with developing relevant content. This is the service that we help provide to our communities.
Todd O’Neill, Managing Director at DoingMedia LLC, responds to a couple of articles on this subject. Below is a link to Todd’s article:
http://www.doingmedia.net/2008/12/public-access-tv-fights-for-relevance-in-the-youtube-age/
We would be interested to know your thoughts. Feel free to leave your comments or send us an email to van@freetv.org.
18% of consumers can’t tell HD from SD TV
December 12, 2008 by Dakota Media Access · Leave a Comment
According to a survey conducted by the Leichtman Research Group (LRG) http://www.leichtmanresearch.com/index.html 18 percent of HDTV owners think they’re watching high-definition shows, when in fact they’re viewing standard definition programming. The survey also stated that while the number of HDTV households almost doubled in the past two years, it was largely the result of on-going consumer purchasing of TV sets coupled with a dwindling supply of lower-end non-HDTV sets being sold. So it seems, according to this survey at least, the viewing experience is not motivating people to purchase HDTVs when only 22 percent cited picture quality and 7 percent cited the quality/quantity of HD channels offered as purchasing motivators.
For more, here’s an article from PC World: http://www.pcworld.com/article/154428/HDTV.html?tk=rss_news
Mary Van Sickle, Executive Director
Dakota Media Access (formerly Community Access Television)
Wild Joins Dakota Media Access
December 11, 2008 by Dakota Media Access · Leave a Comment
Scott Wild has joined Dakota Media Access (formerly Community Access Television) as their Technology and Outreach Coordinator.
As part of the DMA team, Scott will be responsible for the overall management of the organization’s online presence and technology needs. Scott will also be expanding DMA’s production and media distribution training as well as assisting in productions with a strong integration of internet marketing.
He has more than 10 years of experience in the combined fields of software programming and internet marketing.
Dakota Media Access – Building Community through Media
December 5, 2008 by Dakota Media Access · Leave a Comment
The organization formerly known as Community Access Television has changed its name to Dakota Media Access (DMA) to better reflect the changing media landscape and the services provided to the community. DMA also announces the official launch of Government Access, Cable Channel 2 which, as of January 2009, will be the primary viewing location for coverage of local government meetings, candidate and election information and programs originating from government sources. Coverage of LIVE Mandan City Commission Meetings is scheduled to begin January 6th.
www.dakotamediaaccess.org has been launched to distribute current information on DMA productions, volunteer crew calls, articles that focus on community media industry news, featured videos, links to agendas for upcoming local government meetings and other happenings at the DMA center. An RSS feed is available and the public is encouraged to subscribe to site updates via email or any RSS reader.
DMA serves the cities of Bismarck and Mandan by managing the production facilities, equipment, programming and distribution systems for the area’s public, educational and governmental (PEG) media needs. Originally incorporated in 1987, Dakota Media Access (DMA) is a North Dakota non-profit, 501(C)(3) corporation with a volunteer board of directors drawn from the community.
For more information contact:
Jack McDonald, DMA Board of Directors President, 751-1776
Mary Van Sickle, DMA Executive Director van@freetv.org or 258-8767
Change.gov Swaps Traditional Copyright for Creative Commons
December 4, 2008 by Dakota Media Access · Leave a Comment
In what appears to be a major shift away from traditional copyright policy, the www.change.gov team Obama site has embraced the Creative Commons license this past weekend.
From their web site, www.creativecommons.org “uses private rights to create public goods: creative works set free for certain uses. Like the free software and open-source movements, our ends are cooperative and community-minded, but our means are voluntary and libertarian. We work to offer creators a best-of-both-worlds way to protect their works while encouraging certain uses of them — to declare “some rights reserved.” Creative Commons provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry.”
This shift could allow for some innovative uses of the content from Change.gov. Stay tuned.
Mary Van Sickle, Executive Director
Dakota Media Access (formerly Community Access Television)
